What is Packaging?

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Packaging is the best described as a coordinated system of preparing goods for transport, distribution, storage, retailing and use. It is a complex, dynamic, scientific, artistic and controversial business function. Packaging is a service function that cannot exist by itself; it needs a product. Packaging functions range from those that are technical in nature to those that are marketing oriented:

Technical Functions - contain, protect, preserve, measure, dispense and transport

Marketing Functions - communicate, display, inform, promote, sell, motivate

Technical packaging professionals need science and engineering skills, while marketing professionals need artistic and motivational understanding. Packaging managers need a basic understanding of both marketing and technical needs, mixed with good business sense. This unusual skills spread makes the packaging industry a unique career choice.

Source: Fundamentals of Packaging Technology fourth edition, chapter one - page 3.

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